Operators, founders and brand-builders.

Magnus is a serial entrepreneur and brand-builder who has spent his career launching and scaling consumer brands out of Stockholm into global markets, with a long-running involvement in the Daniel Wellington story among others. He founded BRDG to give the next generation of brands the same kind of global reach — without the operational overhead of building it from scratch.

Lucas joins BRDG from H&M, where he led operational and commercial programs across multiple international markets. He brings deep retail and supply-chain expertise to the BRDG operations layer — turning ambition into shipped product, on the ground, in market.

Gustaf runs business performance and day-to-day operations at BRDG — owning the systems, processes and partner relationships that turn strategy into shipped outcomes. He works closely with our partners across India, the GCC and the EU to keep client launches on time, on budget and on brand.

Melina has worked across brand, marketing and client experience for consumer brands including Daniel Wellington, where she built her craft inside one of Sweden's best-known brand stories. At BRDG she leads how our clients show up in market — from launch creative to ongoing brand execution across India and the GCC.

Martin leads key client relationships at BRDG, owning the day-to-day commercial dialogue with the brands we operate for. He's the single point of contact who keeps strategy, execution and reporting aligned — making sure each client gets a partner that actually answers the phone.