India is on track to become the world’s second-largest consumer market by 2030, with spending expected to reach $4.3 trillion. A young, urbanizing population, rising incomes, and a surge in digital connectivity fuel this growth. For brands ready to scale, India offers massive potential—but only if you’re equipped to navigate its unique challenges.
India isn’t a single market—it’s a mosaic of languages, regulations, and consumer behaviors. Each state operates with its own rules and cultural nuances, making national scaling a complex endeavor.
Foreign companies often encounter:
Regulatory Hurdles: Navigating a labyrinth of laws and compliance requirements.
Infrastructure Challenges: Dealing with inconsistent logistics and supply chain networks.
Intense Local Competition: Competing against well-established domestic players.
Cultural Nuances: Understanding diverse consumer preferences and behaviors.
Without a deep understanding and local presence, even well-resourced companies can struggle to gain traction. At BRDG, we ensure you have the tools, agreements, local network and leverage to ensure you are competitive.
Together with BRDG Brands India we offer brands instant access to the market through our platform for distribution, operational team and network across the market. By utilizing this platform we are able to offer for brands to compete nd collaborate with industry giants in India.
